The digital production housebehind your media business.
Picky builds, operates and monetises an owned content-to-commerce platform on your behalf. AI-native, in any vertical.
You own the brand.
You rent everything else.
Media groups, production houses and retailers share one trap. Your audience runs through platforms you don't control, your content is slow and expensive to produce, and your first-party data is thin. You need an owned, always-on, monetisable platform, but most teams lack the engine to run one.
Distribution is breaking
Linear reach keeps falling and your audience relationship runs through channels you don't own.
Slow & expensive content
Traditional production can't keep pace with always-on demand, and headcount doesn't scale.
Everyone wants to be a media company
Owning an audience, data and commerce is the goal. Few have the engine to run it.
You bring the brand.
Picky does the rest.
Picky turns a brand into an always-on media business. We build an owned content-to-commerce platform in your brand, operate it with an AI-native studio, and monetise it through an owned ad and commerce layer. You bring the brand and the audience. We bring the engine, the production and the monetisation.
Three layers. One engine.
Take one layer or all three. The Engine is your platform, the Studio produces the content, the Network turns it into revenue. Strong on their own. Together, a flywheel.
An AI-native platform, fully tailored to your brand. Web, app, CMS, community, paywalls and data on one foundation. One platform, every brand.
We operate the engine for you. Continuous content, creative generation, personalisation and reporting, at a scale traditional headcount can't match.
An owned ad server, first-party data, and commerce and retail-media integrations, plus an optional cross-brand audience network as you grow.
Want a content engine that stays true to your brand? You're looking at it.Book a demo
Inside the Engine.
The platform behind every brand we run, fully tailored to yours.
Web and app
Launch on web, native app, or both, from a single platform.
AI-native CMS
Manage content fast, with AI tooling for content creation and editorial workflows.
Paywalls and subscriptions
Built-in paywall and subscription flows to grow and retain paying members.
Community and feeds
Social feeds, profiles and interaction that build engagement and first-party data.
AI chats and assistants
Branded AI assistants for help, recommendations and conversion.
Personalisation
Tailored content journeys built on your own audience data.
First-party data
Turn every interaction into owned, actionable data that goes deeper than surface metrics.
Monetisation
Advertising, premium features, commerce and creative formats, ready to switch on.
and more…
New modules ship continuously as the platform grows.
We turned a declining TV brand into Belgium's #1 cooking platform.
Dagelijkse kost was losing reach as linear TV declined. We rebuilt it as a digital product, ran it, and monetised it. Today it's the number one cooking platform in Belgium and the template for every brand we take on.
Made for
Media brands and publishers
You own valuable IP and audiences but you're losing distribution. We turn that into an owned, always-on platform.
Production houses
You have the formats and the creativity but no owned tech or distribution. We bring both.
Retailers and distribution
You have audience, purchase data and commerce, and want to become a media business. We bring the content engine.
Category-authority brands
You own a topic like food, health, sport or parenting and want a community-led platform instead of renting attention.
Weeks instead of quarters.
Scope
We map where an owned platform creates the most value and agree the model.
Build
We configure and launch the engine in your brand, connected to your stack.
Operate
The Studio runs continuous content, creative and personalisation for you.
Monetise and grow
We switch on the Network, grow revenue and expand into new verticals.
The platform is plug-and-play by design and fits your existing infrastructure for a smooth integration.
Questions, answered.
Do we need our own developers?
No. The Studio operates the platform for you, from content and creative to personalisation and reporting. Your developers stay free for your core systems, or you skip standing up a team for this altogether.
Is it really our brand?
Yes. The platform is fully tailored to your brand, so your audience only ever sees you, never Picky.
Can it integrate with our existing systems?
Yes. The platform is plug-and-play and fits your existing infrastructure for a smooth integration.
Web, app, or both?
Both. You can launch on web, as a native app, or both from one platform.
How fast can we launch?
Weeks rather than months, because you launch on a proven engine instead of starting from scratch.
What about AI?
AI is native to the engine, from CMS productivity tooling to branded AI assistants. The Studio uses it to produce content and creative at a scale traditional headcount can't match.
Let's turn your brand into a media business.
Tell us the brand and the audience. We'll show you the platform, the plan and the numbers.